SEO is an ever-changing playground of strategies, software, and tech nerds. As big-name companies like Google roll out new updates and algorithms, SEO specialists are forced to adapt and understand these new changes or suffer the consequences.
As the internet boldly goes where no LAN has gone before, it’s crucial that you understand the changes you can expect, and how they may impact you and your business. One of the big changes you can expect in 2021 is the introduction of the Google page experience. Here’s what you need to know.
What Is Google Page Experience?
Set to roll out in June 2021, Google page experience is an update that will basically work to capture how consumers “feel” while interacting with different pages.
There are several different factors that help Google determine a page experience. Mainly, Google will analyze core web vitals for your website including:
- Mobile-friendliness
- Safe browsing
- HTTPS
- Intrusive interstitial guidelines
These different attributes have been ranking factors for a while, but Google page experience brings them together and stabilizes them by providing a solid framework. The point of Google page experience is to provide web users with a quality experience as well as relevant content.
It’s worth noting that the changes this update will bring involve allowing non-AMP content to become eligible and rank in the “Top Stories” section which is featured on mobile devices.
Furthermore, Google has declared that any page that meets their Google news content policies will be eligible for listing. Although the listing priority will go to pages with the greatest “page experience”, further increasing its importance.
Preparing For Google Page Experience
Google page experience may seem like a lot, but there are a few steps you can take to help prepare for this update. Google has not left everyone to fend for themselves. There are several tools you can use to help keep your rankings on the search engine results page (SERP) right where they should be.
For example, Google’s Search Console is a valuable tool that can provide you with a snapshot of your website’s overall performance. It will also provide you with information about how you can improve your performance and gain an edge over your competitors.
After you’ve located problem pages, you can utilize other online tools like PageSpeed Insights, which provides more detailed reports on known issues. These reports are important because they will show you the problems that need to be addressed to help improve your page experience score, thereby increasing your rankings.
Although this update may seem like a difficult change to adapt to, it is easily done by having an understanding of what Google page experience will be analyzing and how you can use that information to your advantage.
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