The Challenge: An Invisible Online Presence
When a local service company approached us in 2018, they were facing a significant challenge. Despite their long-standing reputation and loyal customer base, their online presence was virtually nonexistent. Their business growth was stagnant, and they knew they needed a change to reach new clients and thrive in the digital age.
A Strategic Plan: New Website and SEO for Growth
Recognizing the potential, our team of experts sat down with the owner to devise a plan. We determined that a new website coupled with an effective search engine optimization (SEO) strategy would yield the best return on investment. With this vision in mind, we set out to revamp their online presence and make their brand shine.
Designing a Website that Stands Out
The first step was to redesign the website, starting with a clear identification of the company’s unique value proposition. This crucial aspect defined what set them apart from their competitors. Our skilled SEO content writer then focused on communicating this differentiation through compelling landing page text while conducting in-depth research to identify the most relevant keywords.
Despite being a modest website with just five landing pages, the budget for the redesign was affordable. This allowed the owner to allocate additional funds for digital marketing efforts after the site’s launch. The use of WordPress as the website’s platform ensured that future expansions could be seamlessly integrated without costly redesigns. This flexibility became possible due to the ongoing SEO services provided, which facilitated the website’s growth alongside the business.
Unlocking the Power of Ongoing Local SEO Efforts
However, a beautiful website alone is not enough to drive results. Recognizing this, our SEO expert immediately began implementing a comprehensive local SEO strategy to enhance the site’s visibility in both organic search results and the Local Pack, which plays a vital role in driving traffic for local service companies.
The local SEO efforts were multifaceted and continuous. We crafted monthly blog articles that not only served as a source of valuable information but also incorporated rich keywords to boost search engine rankings. We fine-tuned landing page texts as necessary and implemented technical SEO best practices such as schema markup and internal linking. These adjustments were based on meticulous research and rigorous testing to ensure the site ranked for more keywords than its competitors.
For local service companies, the Local Pack rankings can significantly impact website traffic. To amplify the site’s visibility further, we optimized the Google Business listing and other local listings. Our SEO specialist strategically added relevant keywords to the company description and ensured proper categorization, leveraging other Google Business best practices. As a result, Client B now holds the coveted #1 spot in the Local Pack for its service area, driving a steady stream of potential customers to its website.
Answering Questions and Saving Time with Engaging Blog Content
In addition to attracting more leads, our blog articles proved instrumental in saving time and resources for Client B. By addressing common questions and providing informative content, we reduced the number of inquiries they received, allowing them to focus on delivering exceptional service. Furthermore, our research-driven approach helped secure thirty-two Featured Snippets—prominent SERP features that appear above regular search results. While the client’s service area is local, the national exposure garnered through these snippets indirectly enhances their local rankings through the principles of soft SEO. The increased clicks on their website theoretically contribute to higher local rankings, reinforcing their market position.
Gaining Recognition and Reaping Additional Benefits
The positive impact of the new website and SEO strategy is undeniable. Over the past two years, Client B’s business has experienced remarkable growth, leading to additional recognition within its community. In 2019, they received a local award that acknowledged their commitment to providing superior service. Just recently, a local publication featured an in-depth profile of their company, further solidifying its reputation as a trusted and reputable service provider.
The Numbers Speak: Impressive Growth and Success
Now, let’s dive into the numbers to truly grasp the extent of the transformation:
Comparing website traffic between 2018 and 2019 reveals a staggering 3141.1% increase—an astounding indication of the newfound online visibility and customer engagement.
Furthermore, analyzing the first quarter of 2020 against the previous quarter shows a remarkable 335.6% surge in website traffic. These figures highlight the sustained growth and continued success of Client B’s online presence.
Even more impressively, Google Business calls have spiked by 4.26% this month compared to the previous month. These decimals are indeed in the right place, showcasing the substantial growth and increased customer inquiries generated through their improved online presence.
Investing in a New Website and SEO: Was it Worth It?
Undoubtedly, the investment in a new website and an effective SEO strategy has proven to be a resounding success for Client B. Their journey from obscurity to prominence is a testament to the power of targeted digital marketing efforts, emphasizing the importance of a strong online presence in today’s business landscape.
Lessons Learned: Keys to Transforming a Local Service Company
By leveraging the expertise of professionals, developing engaging blog content, and embracing ongoing SEO practices, any local service company can follow in Client B’s footsteps and achieve substantial growth. So, if you find your business struggling to reach its full potential, it may be time to embark on a transformative journey of your own, taking advantage of the digital tools and strategies that can propel you to new heights of success.
