You likely see a business ad somewhere on the page whenever you run a Google search or watch a Youtube video. These are called Google Ads. Google Ads is a pay-per-click (PPC) service offered by Google which allows businesses to create ads and run them for a relatively low cost. One of the primary benefits of using Google Ads is its targeting options, which enable businesses to target consumers in their areas. This digital advertising can provide various benefits to local businesses, both big and small.
Targeting your Local Audience with Google Ads
One of the primary benefits of this PPC ad service is its targeting capabilities. Local businesses can use geographic targeting to target specific towns, cities, neighborhoods, and states. Paid advertising also allows businesses to target specific demographics and interests to create the right audience pool for their ad. Businesses can even schedule their ads to show up on certain days and at certain times of the day. This extremely specific targeting gives businesses a more focused advertising plan, as opposed to other forms of advertising, which may be more broadly received.
Measuring the Success of Ads Campaigns
Google Ads provides detailed reporting on the performance of advertising campaigns, allowing businesses to see which ads are performing well and adjust their strategy accordingly. Conversion tracking lets businesses see what consumers do after clicking on their ads. For example, a local shoe business may set up conversion tracking to track the number of users that complete a purchase after clicking on an ad. Google Ads can also be integrated with Google Analytics to provide local businesses with a more complete view of website traffic and business growth.
Maximizing Budget with PPC
According to Google, for every $1 spent on Google Ads, a business can expect a 200% return. This makes Google Ads a very affordable advertising option for local businesses. Additionally, with CPC bidding, businesses can set a budget for advertising and only pay when someone clicks on their ad. An ad’s CPC is determined by its quality score. Quality score is determined by relevance, keywords, and the user’s device. This means that an ad for a Fort Worth, TX-based dentist should not appear in the search results for a California-based inquiry about dog breeds.
Ad Formats and Customization Options
Google Ads offers a variety of ad types and customization options to create the best ad for your local business. The most popular type of ad is a search ad, which is an advertisement that shows up at the top of the search results page before the organic search results. Approximately 41% of clicks go to the top 3 paid search results. Other ad options include shopping ads, display ads, and video ads. These customization options allow local businesses to select the type and style of ad that best fits their business needs.
Integration with Other Google Tools and Services
Google Ads integrates with other Google tools and services, such as Google My Business, Google Maps, and Google Reviews, to provide a more comprehensive advertising solution for local businesses. The ability to link a local business’s Google My Business account with its Ads account allows businesses to display their location information, reviews, and photos in their Google Ads campaigns. This can increase the relevance and quality of a business’s ads, making them more attractive to consumers.
Improve Brand Awareness with Google Ads
With online advertising, businesses can reach their desired audience more effectively, track the results of their advertising campaigns, and make data-driven decisions to improve their strategies. This CPC ad service can help local businesses reach a wider audience, increasing their visibility and improving brand recognition. Local businesses should consider using PPC if they want to expand their audience and make the most out of their advertising budget.
Creating high-quality ads can be difficult, especially with other business responsibilities on your plate. KDGS WORKS can work with your local business to create and improve the quality of your digital advertising. Reach out today to learn more about our digital marketing services!
