The use of video is a great way to enhance your online business presence and convert new leads. Video can often be more effective than text since it’s 50x more likely to be listed in Google’s organic search results. Couple that with a 41% higher click-through rate (CTR) and you realize you can’t afford to …
Google My Business (GMB) is a free tool that allows users to promote their businesses on the SERPs and Maps. It’s an effective way to increase visibility and drive traffic to your website. Understanding the benefits and features of your GMB ranking is a great way to help your website grow and experience the benefits …
Digital marketing is an aspect of marketing that utilizes the internet and online-based technologies. Digital marketing incorporates various aspects of eCommerce, SEO, and SEM. Understanding these tools and the benefits of each is key to the successful growth of your business. Here’s what you should understand about eCommerce, SEO, and SEM. eCommerce eCommerce, or electronic …
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Business growth is one of the primary goals of all business owners. Achieving that growth can be done through many different means. However, one of the most effective ways to grow your business is through Search Engine Optimization (SEO). SEO enables you to reach more of your target audience by increasing the visibility of your …
Search Engine Optimization (SEO) affects business growth by creating fast, content-rich, user-friendly websites. SEO optimizes these sites to help them rank higher in search engines which brings in more leads, eventually resulting in higher conversion rates. In short, good SEO means more sales. Utilizing SEO for business growth can be challenging. However, there are a …
The internet has drastically changed since its creation. And as it has evolved, so too have online advertising and marketing strategies. At this point, online advertising values at more than 400 billion dollars annually, far more than the TV ad industry. As you can imagine, SEO in 2021 has been impacted as well. The effects …
The primary purpose of SEO is to increase your company’s online visibility. The idea is to make it easy for potential clients to find your company, products, and services. Typically, improved visibility requires SEO tactics designed to rank targeted keywords higher than your competition. While on-site SEO impacts rankings, there are also other methods of …
How Online Directories Can Improve Lead Generation Read More »
You may have noticed that the structure of the search engine result page (SERP) has changed. At the top of the page, Google first shows relevant paid listings. These are followed by local listings, and then you finally get to the organic results. The good news is that if you are a local business, you …
Remember how your grandparents repurposed and saved everything? Their generation knew how to stretch their resources and save money. Never waste a thing. Integrated Content strategies operate on this same principle. Present every word you write across multiple channels. For website content, I’ve already detailed how to develop a blog. Now I want to talk about …
Find out how site structure improves SEO and what you need to do to clean up your website. How Is Your Site Structure? If I were to ask you for an email you sent three years ago, could you find it? What about the handwritten notes from a business meeting last July? Most of us …
