How and Why E-A-T became E-E-A-T

E-A-T, or “Expertise, Authoritativeness, and Trustworthiness,” has been a critical factor in Google’s algorithm since 2014. However, in recent years, Google has placed an even greater emphasis on E–E-A-T, or “Expertise, Experience, Authoritativeness, and Trustworthiness.” In this article, we will explore the evolution of E-A-T to E-E-A-T and the reasons behind this change. We will …

How and Why E-A-T became E-E-A-T Read More »

Can I Afford SEO?

Google processes over 100,000 search queries every second. Search Engine Optimization (SEO) involves improving the visibility of a web page or site in those search result pages (SERPs). The goal of SEO is to increase traffic to a website from organic searches. Since this marketing strategy is such a hot topic right now, many companies …

Can I Afford SEO? Read More »

SEO strategy

Planning Your SEO Strategy

Search engine optimization is an incredibly important part of your business strategy. With 68% of online experiences starting with the search engine, it’s necessary to capitalize on that traffic. To help your business grow, you must be able to capture the attention of consumers by ranking well in the SERP. This is difficult without a …

Planning Your SEO Strategy Read More »


Amazon SEO Best Practices

Amazon is a great way to connect potential customers with your products. Shipping out over 1.6 million packages daily, Amazon has become one of the largest e-commerce platforms in the world.  Due to its growing success, those who utilize Amazon are bound to see a drastic increase in sales and company success. However, utilizing Amazon …

Amazon SEO Best Practices Read More »

google page experience

What You Should Know About Google Page Experience

SEO is an ever-changing playground of strategies, software, and tech nerds. As big-name companies like Google roll out new updates and algorithms, SEO specialists are forced to adapt and understand these new changes or suffer the consequences.  As the internet boldly goes where no LAN has gone before, it’s crucial that you understand the changes …

What You Should Know About Google Page Experience Read More »

Scroll to Top