SEO

google my business

Improving Your Google My Business (GMB) Ranking

Though digital marketing is constantly changing, Google My Business (GMB) remains a strategic tool for businesses seeking to improve their visibility in local search. On average, Google receives approximately 5.6 billion daily queries with local intent. As a prominent local search strategy, GMB can increase your online traffic and bring in more leads. Optimizing your […]

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service-based businesses

Boosting Local Visibility: SEO for Service-Based Businesses

In the ever-evolving digital marketing landscape, local visibility is crucial for service-based businesses to thrive. As the majority of consumers turn to online platforms to find local services, implementing effective Search Engine Optimization (SEO) strategies becomes paramount. Let’s delve into what service-based businesses are, why local rankings matter, and the pivotal role of SEO in

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How and Why E-A-T became E-E-A-T

E-A-T, or “Expertise, Authoritativeness, and Trustworthiness,” has been a critical factor in Google’s algorithm since 2014. However, in recent years, Google has placed an even greater emphasis on E–E-A-T, or “Expertise, Experience, Authoritativeness, and Trustworthiness.” In this article, we will explore the evolution of E-A-T to E-E-A-T and the reasons behind this change. We will

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Can I Afford SEO?

Google processes over 100,000 search queries every second. Search Engine Optimization (SEO) involves improving the visibility of a web page or site in those search result pages (SERPs). The goal of SEO is to increase traffic to a website from organic searches. Since this marketing strategy is such a hot topic right now, many companies

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SEO strategy

Planning Your SEO Strategy

Search engine optimization is an incredibly important part of your business strategy. With 68% of online experiences starting with the search engine, it’s necessary to capitalize on that traffic. To help your business grow, you must be able to capture the attention of consumers by ranking well in the SERP. This is difficult without a

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Amazon

Amazon SEO Best Practices

Amazon is a great way to connect potential customers with your products. Shipping out over 1.6 million packages daily, Amazon has become one of the largest e-commerce platforms in the world.  Due to its growing success, those who utilize Amazon are bound to see a drastic increase in sales and company success. However, utilizing Amazon

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