E-A-T, or “Expertise, Authoritativeness, and Trustworthiness,” has been a critical factor in Google’s algorithm since 2014. However, in recent years, Google has placed an even greater emphasis on E–E-A-T, or “Expertise, Experience, Authoritativeness, and Trustworthiness.” In this article, we will explore the evolution of E-A-T to E-E-A-T and the reasons behind this change. We will …
Google processes over 100,000 search queries every second. Search Engine Optimization (SEO) involves improving the visibility of a web page or site in those search result pages (SERPs). The goal of SEO is to increase traffic to a website from organic searches. Since this marketing strategy is such a hot topic right now, many companies …
Search Engine Optimization (SEO) has been a hot topic for years because it is an effective way to attract new consumers to your online presence. As we head into the new year, you may wonder how to approach SEO in 2023. Controlling over 80% of the search engine market, Google has been the king of …
Search engine optimization can do wonders for your company’s website. It is no secret that the second page of a search engine is no man’s land for most people. This means that if you are not near the top of results you are not going to see any new business. Investing in a quality website …
Creating an effective SEO strategy is an important business goal that will help you increase your online visibility and draw more traffic to your website. A study done in 2020 showed that only 30% of small businesses had any sort of SEO strategy, which is far too little to compete with the cutthroat world of …
Search engine optimization is an incredibly important part of your business strategy. With 68% of online experiences starting with the search engine, it’s necessary to capitalize on that traffic. To help your business grow, you must be able to capture the attention of consumers by ranking well in the SERP. This is difficult without a …
Amazon is a great way to connect potential customers with your products. Shipping out over 1.6 million packages daily, Amazon has become one of the largest e-commerce platforms in the world. Due to its growing success, those who utilize Amazon are bound to see a drastic increase in sales and company success. However, utilizing Amazon …
SEO is an ever-changing playground of strategies, software, and tech nerds. As big-name companies like Google roll out new updates and algorithms, SEO specialists are forced to adapt and understand these new changes or suffer the consequences. As the internet boldly goes where no LAN has gone before, it’s crucial that you understand the changes …
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Search engine optimization, or SEO, is the process of optimizing your website’s content in a way that improves its ranking in search engine results pages (SERPs) While SEO may seem daunting for those unfamiliar with its processes, it can effectively increase traffic and sales over a period of time. If you do any research on …
The use of video is a great way to enhance your online business presence and convert new leads. Video can often be more effective than text since it’s 50x more likely to be listed in Google’s organic search results. Couple that with a 41% higher click-through rate (CTR) and you realize you can’t afford to …
