How and Why E-A-T became E-E-A-T
E-A-T, or “Expertise, Authoritativeness, and Trustworthiness,” has been a critical factor in Google’s algorithm since 2014. However, in recent years, Google has placed an even greater emphasis on E–E-A-T, or “Expertise, Experience, Authoritativeness, and Trustworthiness.” In this article, we will explore the evolution of E-A-T to E-E-A-T and the reasons behind this change. We will …