maximize online visibility to grow your business
Search engine optimization will help you reach more of the right people with the information they need to make an informed decision. We can help you rank higher in the Local Pack, organic search, YouTube, and even on Amazon. Whatever your business goals, we will work together to build an SEO strategy that reaches them.
Improve Your Google Rank
- The long tail keywords and related phrases that appear on your landing pages allow Google to determine your relevancy to a search. The more relevant your information, the higher you rank.
- Landing page optimization helps your visitors locate the information they need quickly. It also helps move them along your marketing funnel, increasing conversions.
- When you put your location and services on the same landing page, you are more likely to rank locally.
- Internal linking is part of the page optimization process. Linking helps improve your Google rank and it helps your visitors navigate your site. Backlinks increase exposure and build credibility with search engines. Build relationships and improve your off-page SEO.
SEO Services Are So Much More than Keyword Research and Meta Data
Keywords are a good place to start. After all, you need to know what people are searching for, but alone, keywords will NOT move you into the Top 3.
- Your technical SEO (how your site performs) must be in top form. The bots have to be able to crawl your site to rank it.
- Landing pages need to be properly formatted and contain both keywords and related search terms. This is On-Page SEO.
- Site architecture plays a very important role in telling Google which pages are the most important and it also affects user navigation. (Get those people where they need to go!)
- Content messaging is extremely important, not just for conversions, but for SEO. The longer people stay, the better you will rank.
- SEO is not just a website thing. It’s directly tied to your Google Business listing, backlinks, and a whole lot more.
Go Beyond the Basics
You can read articles and watch videos on SEO best practices and do a pretty good job optimizing your site. However, basic SEO will only keep you from lagging behind but it won’t push you ahead of your competition. SEO is a 40-hour a week business when done correctly. It requires constant experimentation, learning, and adjustments. The best tools for analysis can cost thousands of dollars. That is why you need an SEO specialist on your team. For a fraction of the cost of doing it yourself, you can get top-of-the-line SEO Services.
- Gain access to premium SEO tools at no extra cost.
- Know that you have an expert who is up to date on Google’s newest algorithm and requirements for ranking.
- Get help with technical issues and design changes (because they affect SEO).
- Integrate your SEO with Ads and other channels for a better ROI.
- Know what the competition is doing and stay one step ahead.
Why do you need a SEO services?
Search Engine Optimization (SEO) is the process by which websites are ranked better on search engines such as Google and Bing. When a topic or questions is searched using these engines, the web results are listed according to which websites contain the most information that relates to the search. Adding keywords, reformatting web design, and re-wording articles can all help a website rank better with these search engines. The more a website has in common with different searches,the more traffic that website will obtain.
Smaller businesses are not as well known as big name competitors. Often, they do not have the ability to match their competition with regard to advertising, and this results in less knowledge of the company as a whole. SEO can assist small businesses by optimizing their websites so that they gain a larger presence on search engines such as Google and Bing. This can introduce small businesses to serious clients who otherwise would never have heard of them. These leads can often lead to long lasting partnerships.
You can do keyword research to see how many people are searching for you product or service per month. If hundreds of people are searching for your product but your website is not a result on page one, you need to consider SEO as a means to increase your presence in search results. The pages on your website do not match the keywords used when trying to locate your product or service.
You should budget according to how much work you need done. This can be determined by consulting with an SEO expert. KDGS Works has monthly SEO packages that include content, starting at $150/month. Most companies will see better results if they can budget for $300/month or more. But remember that SEO is a long-term investment and anything you can do to improve online visibility is good for business.