Search engine optimization is an incredibly important part of your business strategy. With 68% of online experiences starting with the search engine, it’s necessary to capitalize on that traffic. To help your business grow, you must be able to capture the attention of consumers by ranking well in the SERP. This is difficult without a strong SEO strategy. Whether you’re just starting out or simply want to improve your SEO, here are some tips for planning your SEO strategy!
What Is SEO?
Search engine optimization, or SEO, is the process of optimizing your website and content so that it ranks higher in the search engine results pages (SERP). This involves editing your website’s layout, optimizing landing pages, and generating relevant content such as blog posts.
After this content is generated and optimized, Google search bots crawl your website and index it into categories. When a consumer searches for something, Google then displays what it views as the most relevant results based on its index.
By optimizing your website content with specific keywords and phrases, you can help determine which results your website will be displayed in, increasing your relevance as well as the number of consumers who will see your website.
However, SEO is not an overnight process. Creating a strong SEO plan is a crucial part of growth.
What Are The Components Of An Effective SEO Strategy?
SEO is made up of many different parts and depending on your SEO goals, you may need to prioritize one over another. That being said, here are some core components that should go into every SEO plan.
This aspect of search engine optimization focuses on the framework of your website. It deals with core aspects such as:
- Website speed
- Site architecture such as links
- Descriptive and streamlined page components such as URLs
- Data markups for content
- Server and host reliability/security
Addressing these components will help improve the function of your website, which will greatly affect metrics such as your bounce rate and conversion rate.
On-page SEO deals with exactly that, the pages of your website. To effectively manage this part of your SEO strategy means, you’ll need to focus on core aspects like:
- Page titles
- Meta descriptions
- Keyword optimization
- Image optimization
This will help Google recognize your website as a credible and well-built site.
One of the most important parts of improving your rankings is content generation. Landing pages, blog articles, and other forms of written content should regularly be added to your website.
When generating content, you should first conduct keyword research to find which terms consumers are searching for that are related to your products or services. The more relevant you are, the more likely you are to rank higher in the SERP.
For example, if your company specializes in the production and distribution of customizable shoes, then writing an article about different types of shoes and their purposes will help you stay relevant to your target audience.
One of the more overlooked aspects of SEO has to do with link building. Yet, they are the third most important ranking factor. Content adds value to your website, but backlinks are how Google determines that your content is actually valuable. If other websites link to your content, then Google will determine that it is credible and worth displaying to consumers.
Getting other people to link to your website can be difficult, but focusing on other SEO factors will improve your chances. Someone may be hesitant to link to a poorly built website. So making sure yours is in good shape will help. You can also make deals with other businesses where you each link to each other. Consider reaching out to a digital marketing agency for more ways to improve your link building.
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We can meet your SEO needs and help you rank higher in the Local Pack, organic search, and YouTube. Whatever your business goals, we will work to build an SEO strategy that reaches them. We do everything we can to work with our clients to make web design and online marketing affordable. Contact us for more information.