Marketing Archives - KDGS WORKS

Digital Marketing: Understanding eCommerce, SEO, and SEM

Leave a Comment / Marketing, SEO / By Clayton Schmutzler

Digital marketing is an aspect of marketing that utilizes the internet and online-based technologies. Digital marketing incorporates various aspects of eCommerce, SEO, and SEM. Understanding these tools and the benefits of each is key to the successful growth of your business. Here’s what you should understand about eCommerce, SEO, and SEM. eCommerce eCommerce, or electronic …

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How Online Directories Can Improve Lead Generation

Leave a Comment / Marketing, SEO / By Kim Schmutzler

The primary purpose of SEO is to increase your company’s online visibility. The idea is to make it easy for potential clients to find your company, products, and services. Typically, improved visibility requires SEO tactics designed to rank targeted keywords higher than your competition. While on-site SEO impacts rankings, there are also other methods of …

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Are Sales & Marketing Working Towards Common Goals?

Marketing / By Kim Schmutzler

Growing a business presents challenges and many owners struggle to identify effective strategies and solutions. One roadblock business owners face is the inability to create unity among departments. For example, the marketing department and the sales department should be collaborating and maximizing the use of assets. When they work towards common goals and integrate their …

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man thinking about his unique value proposition

The 1st Step to a Profitable Website

Leave a Comment / Design, Marketing / By Kim Schmutzler

When I sat down to write the Steps to a Profitable Website, I struggled a bit. There was so much material I needed to share, and yet I wanted to find a way to condense the process of web content development into five manageable steps. After hours of organizing and rearranging, I realized that I …

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Integrated Marketing: Direct Mail & Online Video

Leave a Comment / Marketing / By Kim Schmutzler

Marketing strategies continue to evolve as new technology becomes available. Despite the fact that I build and populate websites, I’ve been preaching for a long time that businesses must use integrated marketing. Online and offline channels need to work together if you want to reach today’s consumers. One of my clients is a direct mail …

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Digital Marketing: Understanding eCommerce, SEO, and SEM

How Online Directories Can Improve Lead Generation

Are Sales & Marketing Working Towards Common Goals?

The 1st Step to a Profitable Website

Integrated Marketing: Direct Mail & Online Video

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