Leveraging Medium for Success: Tips and Best Practices

Digital marketing relies on using various platforms to reach optimal search engine optimization (SEO). Using a variety of relevant platforms to your advantage can help your business become more visible and reach more clients. Keep reading for our guide on leveraging medium for SEO success!

What is a Digital Marketing Medium?

A digital marketing medium, or channel, is a platform that can help businesses reach their audiences. With this broad definition, many applications and systems likely come to mind. Businesses use platforms like websites, social media accounts, online reviews, display ads, and more to connect with their customers online. Not every channel is helpful in every business. To make the most of your digital marketing strategy, you must learn how to leverage these mediums to reach your goals.

Best Practices for Mediums

Every business is different, so every business’s digital marketing needs are different. The marketing needs of a local flower shop will be much different from a national department store. Regardless of size, there are practices and tips for handling digital marketing mediums that apply to all kinds of businesses!


In the modern age, every business needs a website. In fact, according to a 2016 study, around 8 in 10, Americans are regular online shoppers. A website allows you to present information about your business to potential customers. A website also allows you to utilize other content marketing strategies like blogs and e-books. Because a website is an all-encompassing platform, you can easily promote content like writing, photos, and videos. A high-quality website will lead to increased traffic and more leads.

Social Media

Social media is a great way to meet consumers at every stage of the buying process. Social media platforms like Instagram and TikTok are growing at incredible rates. These platforms allow businesses to connect with users at a personal level. It is important to remember that the average social media user is not necessarily looking to buy something. This particular medium is all about developing relationships and engaging with prospects.

Organic and Paid Search

Google processes over 40,000 searches every second. Keyword research, link building, and website optimization are critical factors in improving your website’s organic ranking. Organic search rankings tell searchers about the value of your site and content. On the other hand, paid search is also a helpful tool. These results are shown above the organic search and can give you higher visibility.


Video marketing is growing in popularity. With long-form content on YouTube and short-form content on TikTok, people are consuming videos more than ever. There are a variety of types of videos that you can use to reach your audience, like testimonials and in-depth product videos.


The tried and true strategy of email marketing is still valuable. As one of the original forms of digital marketing, email has continued to be an essential resource for businesses. Email is an incredibly versatile medium that can allow you to communicate with consumers about a variety of topics at various stages of the buying process. Digital trends like personalization make email even more effective. In 2020, there were over 4 billion email users across the world. This makes it one of the most pervasive and cost-effective marketing mediums.


Balancing these platforms and mediums can be challenging, especially on top of your everyday work. KDGS Works is here to help! With expert digital marketers, we can help you gain more visibility online. Reach out today to learn more about how we can help you!

Picture of Jill Roby

Jill Roby

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