Improving Your Google My Business (GMB) Ranking

google my business

Though digital marketing is constantly changing, Google My Business (GMB) remains a strategic tool for businesses seeking to improve their visibility in local search. On average, Google receives approximately 5.6 billion daily queries with local intent. As a prominent local search strategy, GMB can increase your online traffic and bring in more leads. Optimizing your Google My Business profile through strategies like verifying your listing, including relevant keywords, updating your contact information, and interacting with customers can help your business flourish online and in person. Join us as we uncover the keys to improving your Google My Business (GMB) ranking and elevate your local SEO game.

Understanding GMB and its Impact on Local SEO 

Google My Business is a free-to-use tool offered by Google that allows your business to appear in local search results. For example, GMB allows a local pizza shop to show up in the Google search results of an individual searching “pizza near me.” In essence, this tool bridges the gap between local businesses and clientele. GMB provides searchers with essential information about your business, like hours, contact information, customer reviews, and location. Businesses can easily claim, verify, and edit the information posted on their GMB page, enabling them to provide the most current and accurate information. This allows businesses to make a compelling first impression on searchers.

Regarding local SEO strategy, the importance of GMB ranking cannot be overstated. When users perform local searches, Google primarily relies on information in a business’s GMB profile to deliver relevant and accurate results to searchers. The average local business is visible in over 1,000 monthly searches, so ensuring your online information is accurate, relevant, and optimized is crucial. Optimizing your business’s online profile enhances your local business’s online visibility and establishes trust and credibility with potential consumers. 

Taking advantage of the various features of GMB and enhancing your business’s profile can contribute significantly to your business’s likelihood of appearing in the local pack. Google’s local pack is the set of companies prominently featured during a local search. Appearing in the local pack is akin to having a storefront on the busiest road in town. Investing time and effort into optimizing your GMB profile is a strategic move in local search engine optimization that pays off in increased traffic and leads. 

Optimizing Your GMB Profile 

Now that we have established the importance of GMB for local SEO, let’s delve into some actionable steps you can take to improve your GMB profile and enhance your business’s online visibility. 

Provide Comprehensive Business Information

If you haven’t done so already, claim and verify your business. This allows you to update your GMB profile and ensure the information provided is accurate and up-to-date. Be sure that information like operating hours, phone numbers, email addresses, and website links are correct and in working order. Providing accurate information builds trust and credibility with consumers and signals to Google that your business is actively managed and trustworthy. If any of your business information changes, update your GMB profile promptly.

Create a Captivating Business Description and Use High-Quality Visuals

GMB allows you to craft a description for your business that shows up in your profile. When writing this description, use concise yet persuasive language that confidently explains your value proposition. Post high-quality images of your physical business, staff, and products or services to showcase your business further. These aspects of your GMB profile allow you to showcase your business’s personality and connect with your audience.

Accurate Categorization

Google My Business also offers a categorization feature. Select the category or industry that best fits your business and offerings. Google uses these categories to understand the nature of your business and ensure your business shows up in the right kinds of local searches.

Utilize Attributes

Leverage attributes to highlight the features of your business. Free wifi, wheelchair access, and free parking are common attributes on a GMB profile. These attributes provide searchers with more detailed information about your business and can help your business stand out online.

Optimizing your GMB profile, though it takes time and effort, is a strategic move that can improve your ranking in local search and enhance your online visibility, bringing in more customers online and in person.

Leveraging Reviews and Customer Interactions 

Customer reviews also play an essential role in GMB ranking and local SEO. These reviews are digital testimonials of your business’s reliability, competence, and trustworthiness. Google uses the quality and quantity of reviews a company receives when determining GMB rankings. A steady stream of positive reviews can improve your GMB ranking.

To improve the number of reviews you receive, encourage satisfied customers to leave your business a review online. Post-purchase emails or small incentives can be an effective strategy for getting more reviews. 

Just receiving more reviews is not enough to improve your GMB ranking. Engaging with these reviews is just as important. Respond to both positive and negative reviews promptly. Express gratitude to positive reviewers, thanking them for their business and kind reviews. For negative reviews, kindly address their concerns and offer a solution when applicable. You can also use customer reviews as valuable insight into the effectiveness of your business as a whole. These reviews can identify both positive and negative trends and allow you to mitigate recurring issues.

By proactively managing and interacting with customer reviews, you bolster your local search engine optimization and demonstrate your business’s responsiveness and trustworthiness.

Utilizing GMB Features Effectively 

Google My Business allows business owners to use various features that can enhance their online visibility and customer engagement. GMB enables business owners to “post” information like a social media platform. This feature lets you share promotions, updates, events, and more directly to your GMB profile. Regularly posting content to your profile keeps your audience informed and notifies potential customers of new and upcoming information. Posts also show Google that your business is being actively managed, leading to a higher local pack ranking.

GMB also uses a Questions & Answers section where customers can leave questions and businesses can respond. As customers leave queries, be sure to respond to them promptly. Additionally, you can create queries that represent common questions your business gets. This provides valuable information and anticipates consumer needs.

The messaging feature lets potential customers privately communicate with your business through Google’s interface. This feature can be turned on or off through your Google Business profile. Enabling this feature allows you to communicate with searchers in real-time, potentially leading to more conversions. 

For businesses that offer services, GMB allows you to integrate your online booking platform with Google to provide seamless and easy booking for searchers. Enabling this feature streamlines a consumer’s experience and enhances convenience. 

Using these features improves your business’s ranking in local search results. It establishes a connection with your searchers, making it easier for them to interact with your company without leaving the Google search pages.

Tracking and Analyzing Your GMB Performance (200 words)

Once you’ve implemented these strategies for improving your GMB profile and engaging its features, the next step is continually monitoring and tracking your profile’s performance. Tracking the effectiveness of your changes and efforts will help you establish what strategies work for your business and what needs improvement. One way to analyze the effectiveness of your updates is through GMB’s metrics. These insights analyze how customers interact with your profile, how they discover your profile, and how your profile ranks. These metrics include click-through rates, search ranking, and number of customer reviews. You can use these insights to evaluate what aspects of your GMB profile resonate with your audience.

GMB also provides insight into how searchers come across your profile, whether through direct search, discovery search, or branded search. This keys you to your business’s online visibility. Understanding how most customers find your business online can help you tailor your strategies to maximize exposure in specific search contexts.

You can make data-driven decisions for your business’s local search engine optimization strategy by consistently tracking these metrics. Ongoing analysis ensures that your business is ranking well online and helps you meet the changing needs of consumers and the demands of the marketplace.

In the ever-changing digital marketing landscape, creating an attractive and accurate Google My Business profile is indispensable for businesses seeking to rank in local search queries. This guide has uncovered several strategies and tactics for improving your GMB profile, such as creating a captivating business description, using accurate categorization, and responding to consumer reviews. Additionally, we have discussed the importance of employing GMB’s various features to create a convenient experience for potential customers. Finally, we explained how continual analysis allows you to track your business’s performance online and make improvements. 

Interested in Learning More?

Following these tips and strategies can propel your business to new heights in local searches, generating more leads and conversions. Contact KDGS Works today to learn more about expanding your business using digital strategies.

Kim Schmutzler

Kim Schmutzler

Kim is the owner of KDGS WORKS, a web design and digital marketing agency located in the Kansas City Metro area. KDGS Works partners with businesses and web designers across the United States to better the SEO and Content Marketing Efforts of small businesses.

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