Search engine optimization can do wonders for your company’s website. It is no secret that the second page of a search engine is no man’s land for most people. This means that if you are not near the top of results you are not going to see any new business. Investing in a quality website that looks sharp and runs fast is a great idea. However, if no eyes ever see it then it was all for nothing. Overall, SEO is the way to go if you want to tackle your problems. But how long does SEO take, and what should you expect along the way? Here’s what you need to know.
How long does SEO take on average?
Although the length of time can vary, more often than not, SEO is not a short endeavor. You should expect to see results in around two months; however, your website will not hit its stride until around 4 – 12 months. This is important to keep in mind before starting the process. Getting discouraged because you are not receiving traffic after a couple of weeks is a pitfall. In other words, do not give up! The benefits that SEO will bring to your company are something worth waiting for.
Why does SEO take so long?
It used to be that all you had to do to rank well was stuff your website full of the right keywords. This has been rendered obsolete in the past few years as algorithms have been updated, meaning that strategies are constantly adjusting to the climate. In other words, shortcuts to the top are becoming less and less common. Unfortunately, this means that if you want to see results, you are going to have to play the long game with SEO.
Consider Your Goals
If you are looking for a way to speed up your SEO process, you can start targeting long-tail or low-difficulty keywords. Although this will seem like a great move early on, you can hurt yourself in the long run if you stay too niche. It feels good to be a big fish in a small pond, but that ultimately means that you are never going to leave your current bubble. Targeting unpopular and popular keywords provides different benefits, so consider your goals before diving headfirst into SEO.
If you are interested in SEO, you have come to the right place! Let us offer a free consultation on how to use SEO to improve your online rankings.
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We can meet your SEO needs and help you rank higher in the Local Pack, organic search, and YouTube. Whatever your business goals, we will work to build an SEO strategy that reaches them. We do everything we can to work with our clients to make web design and online marketing affordable. Contact us for more information.