Over the course of six months, we helped a local dry cleaning company with five California locations significantly increase their online visibility, lead volume, and advertising efficiency. Through a combination of SEO, paid ads, Google Business optimization, and YouTube content, the business saw a 3,625% increase in Google impressions, a 309% rise in monthly organic sessions, and a 44.9% drop in cost per conversion on ads. Call and direction request volume rose at nearly every location, while video views and watch time tripled. These results demonstrate the power of a holistic local marketing strategy tailored to service-based businesses.
Client Overview
A California-based dry cleaning company with five locations approached us seeking to enhance their online presence, attract more local customers, and lower their cost per lead. As their digital marketing partner, we implemented a full-scale SEO strategy, redesigned their website, launched localized PPC campaigns, and optimized their Google Business Profiles.
Objectives
- Increase organic search visibility and website traffic
- Drive more local leads through paid advertising
- Boost engagement on Google Business listings
- Build local awareness through video content on YouTube
Key Initiatives & Timeline
- September 2024: SEO campaign initiated
- November 2024: New website launched with SEO-focused structure and content
- January 2025: PPC ads launched for Location A and Location B (restoration services)
- April 2025: PPC expanded to Location C with a focus on general dry cleaning services
Results: January to June 2025
Search Visibility
- Google Impressions: ↑ from 14.2K to 529K (+3,625%)
- Clicks: ↑ from 183 to 5,020 (+2,643%)
- Average Keyword Position: Improved from 52.5 to 40.3
Website Traffic Growth
- Organic Sessions: ↑ from 453 to 1,852 per month (+309%)
- Organic traffic scaled faster than PPC, demonstrating long-term ROI efficiency
- May 2025 recorded the highest total traffic: 3,708 sessions
Google Business Performance
- Calls increased at 5 of 6 locations
- Direction Requests Increased at 5 of 6 locations
- Net Gains: +58 calls and +175 direction requests
- Location A led in performance with 2,614 views and 167 calls in May
- GMB optimization proved critical in supporting local lead generation
Google Ads Efficiency
From April to May 2025:
- Cost per Click (CPC) decreased across all campaigns:
- Location B: ↓ 39% (to $0.58)
- Location A: ↓ 29% (to $0.84)
- Location C: ↓ 22.4% (to $1.89)
- Cost per Conversion also dropped significantly:
- Location B: ↓ 44.9% (to $3.15)
- Location A: ↓ 39.6% (to $6.48)
- Location C: ↓ 21.6% (to $3.38)
This resulted in lower lead costs and more efficient ad spend across all service areas.
YouTube Channel Performance
- Views: 12,000 YTD (↑ 335% from previous period)
- Watch time: 54.2 hours (↑ 190%)
- 90 %+ of viewers are located in California
- Although subscriber growth was modest (+4), this is normal for service businesses where users seek one-time information.
Conclusion
This case illustrates the cumulative effect of strategic SEO, PPC, and local optimization on a multi-location service business. Within six months, our efforts significantly expanded their visibility, reduced advertising costs, and increased local engagement — all while positioning the client for long-term organic growth.
Need results like this for your service business?
Contact us to see how we can do the same for you.
