Many of our clients know that they need to write but they don’t know where to start and just can’t find the time. Our content development specialist works with you to develop a content strategy that complements your social, SEO, and Ad campaigns. We show you how you can repurpose content so that you get the maximum return on your investment. Once the content schedule is set, we can guide your writers or you can outsource the work to our copywriters.
What are your buyer’s needs and goals? How can you solve their problems? Are you delivering the right message, to the right people, at the right time?
How can you re-engage with potential customers? Are you using your existing assets creatively? Re-purposing online and offline content saves money and allows for multiple touchpoints.
Are you letting sales slip away? The value of a lifelong customer is more than revenue, it’s word-of-mouth advertising.
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Why do you need a blog?
The long tail keywords and related phrases that naturally appear in a blog article often reach very targeted groups of people. Leads with focused interests are usually further along the buyer’s journey.
Prove that you know your business. By publishing in-depth, helpful information on your products or industry, your clients know that you are the “expert” they need to solve their problems.
Nudge prospects along their buyer journey by linking blog articles to your primary landing pages. These links also give “rank juice” to your web pages so that they appear higher in Google’s search results.
Put your company and products in front of your clients on a regular basis. Don’t let “out of sight” become “out of mind.” Keep the communication channels open with regular blog postings.