Content Development

maximize online visibility to grow your business

You’ve probably been wondering if publishing web content will increase traffic. Many of our clients know that they need to write but they don’t know where to start and just can’t find the time. That’s where we come in. Our content development specialist works with you to develop a content strategy that complements your social, SEO, and Ad campaigns. We show you how you can repurpose content so that you get the maximum return on your investment. Once the content schedule is set, we can guide your writers or you can outsource the work to our copywriters.  

Reach the right people, with the right message, at the right time.

The first step in content development is to identify your customer’s needs and define your goals. Then we evaluate your existing content to see if it is reaching and engaging the right people. 

  • What are the questions people are asking?
  • Discover their problems and tell them how can you solve them.
  • What type of content will capture their interest?
  • Is there info they NEED to know before they can make a commitment?
  • Are there new markets to reach through content development?
  • What do you know that others don’t?

Build Connections and Bring in New Leads with Engaging Content.

Once you’ve defined the content people are asking for or need, then you need to assess whether or not you can use your existing assets. Re-purposing online and offline content can save you money.

  • Order a content audit and evaluate your existing assets (including experts working for you).
  • Gather published text, images, video, and all other digital assets.
  • Re-Purpose marketing materials you are using offline and make them do double-duty.
  • Verbalize your UVP so that messaging is consistent.
  • Conduct keyword research so you know what to write about and how to “say” it.
  • Set up content channels and get your material out there.
  • Optimize  your existing content so that it can be indexed by search engines.
  • Promote your existing content so people can find it.

Nurture Leads into Customers.

Once your content plan has been developed, then it’s time to set it in motion. 

  • Publish new content regularly.
  • Reach out with email campaigns.
  • Build your mailing lists with opt-ins and sign-ups.
  • Integrate your digital content with your social media campaigns.
  • Move beyond your website and submit to online publications and forums.
  • What do you know that others don’t?

Why do you need a blog?

The long tail keywords and related phrases that naturally appear in a blog article often reach very targeted groups of people. Leads with focused interests are usually further along the buyer’s journey. 

Prove that you know your business. By publishing in-depth, helpful information on your products or industry, your clients know that you are the “expert” they need to solve their problems.

Nudge prospects along their buyer journey by linking blog articles to your primary landing pages. These links also give “rank juice” to your web pages so that they appear higher in Google’s search results.

Put your company and products in front of your clients on a regular basis. Don’t let “out of sight” become “out of mind.” Keep the communication channels open with regular blog postings.

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