Marketing

Digital marketing

Digital Marketing: Understanding eCommerce, SEO, and SEM

Digital marketing is an aspect of marketing that utilizes the internet and online-based technologies. Digital marketing incorporates various aspects of eCommerce, SEO, and SEM. Understanding these tools and the benefits of each is key to the successful growth of your business. Here’s what you should understand about eCommerce, SEO, and SEM. eCommerce eCommerce, or electronic …

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How Online Directories Can Improve Lead Generation

The primary purpose of SEO is to increase your company’s online visibility. The idea is to make it easy for potential clients to find your company, products, and services. Typically, improved visibility requires SEO tactics designed to rank targeted keywords higher than your competition. While on-site SEO impacts rankings, there are also other methods of …

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Are Sales & Marketing Working Towards Common Goals?

Growing a business presents challenges and many owners struggle to identify effective strategies and solutions. One roadblock business owners face is the inability to create unity among departments. For example, the marketing department and the sales department should be collaborating and maximizing the use of assets. When they work towards common goals and integrate their …

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