Case Study: Improving SEO and Technical Issues for a WordPress Website

As a business owner, you understand the importance of having a website that works well for your customers as well as for search engine optimization success. In this case study, we’ll explore what it took to improve SEO and technical issues with a WordPress website.

Client Background: Our client was a small business that offered services throughout the United States. However, they utilized local representatives to provide their services. They came to KDGS Works to improve their SEO and fix the technical issues on their website.

Problem: The client’s website was built using WordPress and faced several technical SEO issues that negatively impacted their organic search traffic and keyword rankings. The previous developer had created a custom permalink structure, which was not helping the site’s SEO. Additionally, the site’s internal linking structure, homepage, About page, and contact page were not optimized for search engines.

Solution: KDGS Works recommended a complete technical SEO review of the website and a migration to a new host. Our team reworked the internal linking structure and optimized the homepage, About page, and contact page. We also changed the permalink structure from a custom structure to a more SEO-friendly one.

Results: Within three months of the migration, the client’s website experienced a significant increase in organic traffic. The website’s organic traffic increased by 606%, and the site ranked for transactional keywords at the local level. This was crucial because the company provided services through local representatives.

Conclusion: KDGS Works provided a comprehensive solution for the client’s technical SEO issues. The website migration and optimization of the internal linking structure, homepage, About page, and contact page allowed the client to improve their organic search rankings and drive more traffic to their website. The results showed the importance of having a well-optimized website and the impact it can have on a business’s online presence.

Don’t settle for a subpar online presence. Let KDGS Works help you take your website to the next level and achieve your marketing goals. Contact us today to schedule a consultation.

Picture of Kim Schmutzler

Kim Schmutzler

Kim is the owner of KDGS WORKS, a web design and digital marketing agency located in the Kansas City Metro area. KDGS Works partners with businesses and web designers across the United States to better the SEO and Content Marketing Efforts of small businesses.

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