Google processes over 100,000 search queries every second. Search Engine Optimization (SEO) involves improving the visibility of a web page or site in those search result pages (SERPs). The goal of SEO is to increase traffic to a website from organic searches. Since this marketing strategy is such a hot topic right now, many companies are wondering if they can afford SEO. In this article, we will discuss the gains companies experience from SEO and help you decide if your company can afford SEO.
What is Involved in SEO?
The first step to determining if SEO is a worthwhile investment for your company is understanding the various factors and components that go into digital marketing. There are several components to a solid SEO strategy, including keyword research, optimizing your company’s website and landing pages, writing blog articles, and creating email campaigns. With over 1.9 billion daily Facebook users, social media ads and campaigns are also an important SEO strategy. Through these components, SEO allows you to develop a greater understanding of your target audience at every stage of the purchase process.
The Value of SEO
SEO offers three primary benefits for businesses of all sizes: increased awareness, better user experience, and boosted sales. With over 25% of people clicking on the first search result and over 70% clicking on one of the first five results, ranking high in SERPs is essential for increasing visibility and reaching your audience. Optimizing your website and developing a blog will create an easier, faster experience for your users. Ultimately, all of this leads to more conversions. When determining the value of SEO for your business, ask yourself, “how much is a customer worth to us”?
The Cost of SEO
The cost of SEO depends on your business size, goals, target market, and timeframe. Be sure your goals are realistic for both the size of your business and the size of your target market. Additionally, SEO takes more time than traditional marketing. While traditional marketing by paid ads is quick and easy, the results are short-lived. A solid SEO strategy provides your company with lasting and sustainable growth, so you cannot expect results overnight.
Always remember you may not need every component of SEO right off the bat. One of the great aspects of digital marketing is that it allows your company the flexibility to try different strategies over time. As your company grows, so can your investment in your digital marketing strategy!
Can I Afford SEO?
If you want to generate leads and convert interest, SEO is for you. SEO is typically less expensive than traditional marketing and allows you to reach a more targeted audience. Get started with SEO today by reaching out to an expert digital marketing agency. This agency will help you boost your SERP rankings and create high-quality content that will generate leads and sales!
Let Us Help You Succeed!
We can meet your SEO needs and help you rank higher in the Local Pack, organic search, and YouTube. Whatever your business goals, we will work to build an SEO strategy that reaches them. We do everything we can to work with our clients to make web design and online marketing affordable. Contact us for more information.
