On-Page Vs Off-Page SEO

Search engine optimization, or SEO, is the process of optimizing your website’s content in a way that improves its ranking in search engine results pages (SERPs) While SEO may seem daunting for those unfamiliar with

Video SEO

How Does Video SEO Work?

The use of video is a great way to enhance your online business presence and convert new leads. Video can often be more effective than text since it’s 50x more likely to be listed in

gmb ranking

How To Improve Your GMB Ranking

Google My Business (GMB) is a free tool that allows users to promote their businesses on the SERPs and Maps. It’s an effective way to increase visibility and drive traffic to your website. Understanding the

Digital marketing

Digital Marketing: Understanding eCommerce, SEO, and SEM

Digital marketing is an aspect of marketing that utilizes the internet and online-based technologies. Digital marketing incorporates various aspects of eCommerce, SEO, and SEM. Understanding these tools and the benefits of each is key to

social media
Social Media

Using Social Media For Business Growth

Business growth is the desire of every business owner. Achieving that growth can be a difficult challenge. With so many companies competing for clients, how do you stand a cut above the rest?  Social media

business value of seo

The Business Value Of SEO

Business growth is one of the primary goals of all business owners. Achieving that growth can be done through many different means. However, one of the most effective ways to grow your business is through


How SEO Affects Business Growth

Search Engine Optimization (SEO) affects business growth by creating fast, content-rich, user-friendly websites. SEO optimizes these sites to help them rank higher in search engines which brings in more leads, eventually resulting in higher conversion


What To Expect From SEO In 2021

The internet has drastically changed since its creation. And as it has evolved, so too have online advertising and marketing strategies. At this point, online advertising values at more than 400 billion dollars annually, far


How Online Directories Can Improve Lead Generation

The primary purpose of SEO is to increase your company’s online visibility. The idea is to make it easy for potential clients to find your company, products, and services. Typically, improved visibility requires SEO tactics


Are Sales & Marketing Working Towards Common Goals?

Growing a business presents challenges and many owners struggle to identify effective strategies and solutions. One roadblock business owners face is the inability to create unity among departments. For example, the marketing department and the


WordPress vs Shopify – Which should you use?

I don’t think I’m going to make your read the whole article before I get to the point. When comparing the two, WordPress vs Shopify, I believe Shopify is the better choice for most e-commerce

Local business meeting

How to Improve Local SEO

You may have noticed that the structure of the search engine result page (SERP) has changed. At the top of the page, Google first shows relevant paid listings. These are followed by local listings, and

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