B2B businesses often use social media to engage and connect with their audience. However, as social platforms grow, conventional marketing strategies yield fewer results due to increasing competition. This has resulted in the need for unconventional organic social media strategies in the B2B realm. This article will explore five non-traditional organic strategies that can help your business stand out and thrive on social media. These strategies help businesses thrive in B2B interactions, building meaningful relationships with other businesses, and boosting brand credibility. It’s time to incorporate new, fresh, organic social media tactics into your B2B marketing strategy.
Strategy 1: Employee Advocacy
Highlighting employees serves as a potent organic social media strategy. Employee advocacy turns your employees into enthusiastic ambassadors for your company and brand. Encouraging employees to share and engage with your content extends its reach and adds a layer of authenticity to your brand’s identity. This kind of engagement humanizes your brand in the B2B content, showing other businesses that individuals with expertise and insights work in and value your company.
Encouraging employees to interact with your social media content is about something other than creating strict protocols and engagement quotas. Instead, it involves educating employees about the importance of social media advocacy and providing them with access to pre-approved content. This allows them to quickly post, share branded content, and interact with your company’s social platforms.
By utilizing employee advocacy, B2B companies can extend their reach and add credibility to their brand, building trust and authenticity in the industry.
Strategy 2: LinkedIn Content Communities
With over 950 million members worldwide, LinkedIn is a unique platform that is highly effective for B2B interactions. LinkedIn offers B2B companies the opportunity to interact with other businesses, build relationships, and present thoughtful findings and content. LinkedIn content communities serve as virtual discussion spaces where professionals can share insights and discuss trends. B2B companies can utilize these spaces to become thought leaders in their industries and collaborate with other professionals.
It is important to remember that LinkedIn’s algorithm focuses on engagement, so engaging in these communities through content creation and contributing to discussions is critical to improving your organic social media presence.
Strategy 3: Interactive Content Marketing
Interactive content, like quizzes and polls, offers a dynamic and unique way to capture your B2B audience organically. This kind of content invites active participation with your audience and can create a more memorable experience with your brand. This strategy is highly effective for making information accessible to digest and remember. Interactive content opens the floor for two-way conversation between your B2B company and your audience, building trust and authenticity for your brand.
There are many types of interactive content. Quizzes or self-assessments can share fun facts about your industry or brand or serve as a way to relay information about your company’s services. Additionally, polls and surveys allow you to gauge your audience’s interest in different topics and services, providing your company with valuable insights into your audience. Calculators are another great way to promote your brand through identifying cost savings and ROI for your audience and consumers.
Strategy 4: Engage with Popular Conversation
B2B companies can engage with industry-specific discussions and hot topics to build authority in organic social media posts. Social media has an abundance of content. For example, over 95 million posts are made to Instagram each day. Showing interest and expertise in current conversations can differentiate your company from the competition.
Engaging with popular industry topics also fosters credibility and authenticity in your brand. This is particularly important in B2B because potential clients are more likely to do business with companies they see as trustworthy and knowledgeable. These discussions are also crucial for research and development for your company. By participating in these conversions, you will gain insight into market trends and the latest news in your industry. This will allow your company to stay ahead of the curve and deliver high-quality services to your clients.
Strategy 5: Repurposing Content
Creating new, unique content for every platform and marketing channel can be incredibly time-consuming. Rather than dedicating hours and hours to content development, B2B companies can repurpose content to improve organic social media posts. This means utilizing the ideas and information from content like blog posts and web pages to create new social posts like infographics or short-form videos.
This social media strategy saves companies time and money in content creation while still delivering high-quality information to target audiences on social media. Repurposing content can also drive traffic back to your company’s website and result in lead generation.
Measuring and Analyzing Results
When implementing new organic social media strategies, it is essential to use data analytics to track the effectiveness of your new strategies. These insights will help you to fine-tune your marketing strategy and further grow your B2B company. Monitor metrics such as follower growth, likes, comments, and shares to measure the level of interaction your strategies generate. High levels of engagement indicate a receptive audience and lead to higher conversion rates and lead generation.
Regularly reviewing your metrics and key performance indicators will help you determine the impact of your unconventional organic social media strategies in the B2B space. This review lets you continue developing and adapting your strategies to meet your company’s goals.
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