Integrated Web Marketing Services

Great military minds know that to win a campaign you must utilize every resource at your disposal. The same is true in web marketing.

Your SEO strategy should complement your social, AdWords, and content marketing. By integrating all your marketing channels you maximize the return on your investment and provide consistent brand messaging.

Within two weeks of a new website launch, you should at least rank for your company name. If you don’t, then there is a problem. Apart from that, Google rank depends on your industry, the size of your local markets, keywords, backlinks, and the age of your website. However, if SEO has been done properly, then you should continue to see a consistent and steady improvement in keyword placement over time.

Certain things are out of our control. Google frequently changes their algorithm, local competition comes and goes, economies change – and so on. Because of this, we cannot guarantee things like “#1 on Google” and you should be wary of those that do. The only way to “guarantee” something like that is to pay a lot of money for paid advertisements.

However we do guarantee the following:

• You will receive personal attention from a highly-qualified digital marketing team, dedicated to promoting your business through online channels.
• We will communicate openly and honestly about what is working and what is not. You will always know exactly how your website is performing.
• Our team will stay on top of SEO best practices and industry news so that you stand the best chance of reaching that #1 spot.

• Business consultation to determine the purpose of your website and suggestions on how best to market your services.
• Keyword research to better help you reach both your primary markets and niche markets.
• 5-10 page customized website that’s fully optimized, conversion focused, and integrated to execute your marketing plan.
• Beautiful, mobile-friendly web design that fully expresses your branding.
• SEO Content for all landing pages and four resource articles.
• Launching of the website, including setup of Google Analytics, Google Search Console, and submission to Google Business Listings.
• Monitoring and adjustments to improve ranking for one month after launch.

According to the “official” job description, web consultants wear many hats and go by many names.

They are also known as web developers, web designers, digital or web marketers, or content developers. In a nutshell, they design websites and applications for businesses of all sizes and help them market their businesses online.

Some websites require custom programming or complicated integrations. For instance, a hospital might require landing pages for each department, patient portals, event calendars, and appointment books. The complexity of their projects often necessitate hiring a senior level web designer to ensure that everything works smoothly. Therefore, those sites cost more to build.

Most local service businesses simply want to establish credibility and generate leads or sales. For their needs, a simpler 5-10 page website is all that is required. Rather than invest in elaborate web designs, their money is better spent on strategic marketing.

We estimate each project based on the client’s needs and present a detailed proposal with options for DIY elements or “do it later” so you can budget accordingly.

Most of our web designs cost between $500-$2000 and include one month of technical updates and SEO at no extra charge.

No two businesses are alike, so no two website should be alike.

We don’t even begin the web layout until after we have identified several key elements.

• Who are your primary customers? Your secondary clients? 
• Where does your website fit into overall business plan?
• What sets you apart from your competition?
• Have you created a brand identity that you want to express?

Each of these elements will influence the design and content of your website. 

There are custom websites and website templates. Custom websites are built by web developers and every line of code is unique to the business who owns it. A website template is a cookie-cutter format used by thousands of other sites. You may change the look and feel of the site with colors and images, but the basic functionality and format stays the same.

Our customized websites are a hybrid of the two.

We start with a customizable, conversion-focused theme for WordPress.  Then, using plugins and custom code as needed, we tailor each site to specifically meet the needs of your business.

• Interactive Calendars
• E-commerce Capabilities
• Newsletter Integrations
• Forms
• Performance Trackers
• Custom Menus
• Audio & Video

Would you like to integrate your lead magnets with your MailChimp mailing list and trigger an automatic email campaign as a follow-up? No problem.

Do you need an event calendar that’s linked to ticket sales and social media? Not only can we set that up, but we will also help you figure out online payment options for your customers.

Google offers a free one-page website and so does WordPress, Weebly, Wix, and other similar sites. So why would you want to pay for a customized site built by us? 

The answer is simple. Building a website involves MUCH more than the trappings. Your website is a tool for building your business.

Think of your website as if it were a car. You may own the sportiest, best looking machine in town, but if it won’t get you from point A to point B, then it’s basically worthless. Not only do we polish up the outside of your vehicle, we also supercharge the engine so it reliably drives people where you want them to go.